eCommerce online marketing is growing at an unprecedented rate. With the rise of artificial intelligence (AI) and machine-learning technologies, online sellers deal with increased demand for improved customer experience.
Consumers want immediate personal service. Not only do they expect a seamless post-purchase experience, but they also want a personalized brand encounter throughout their online buying journey. As such, eCommerce digital marketing strategies built around large subsets of data must shift toward more specific audience segments.
According to research from Boston Consulting Group (BCG), personalized online campaigns can lift sales by as much as 10 percent. However, only 15 percent of companies utilize eCommerce content marketing to its fullest extent. By optimizing your product pages and leveraging behavioral data, you can create a personalized user experience on your eCommerce site.
Another challenge that online sellers face is the lack of understanding of how search algorithms work. eCommerce companies depend on search engines for traffic. Without a solid eCommerce marketing strategy in place, your online store will be buried at the bottom of the search engine results pages (SERPs).
Attracting the right customers, nurturing your ideal prospects and generating targeted traffic — these are just some of the challenges that business owners face in eCommerce marketing. As an established eCommerce marketing agency, we understand the complexity and demands of the online business landscape. That is why we provide eCommerce solutions tailored to your needs and requirements.